Great brands don’t just happen—they’re etched.

Make your audience understand why your company matters.

Etch Advisors provides embedded strategic marketing for fintech, payments, and financial services companies navigating growth, change, and pivotal business moments.

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Creativity

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Innovation

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Strategy

Senior Marketing Leadership—without the cost or complexity of building it internally

We partner with founders, CEOs, boards, and executive teams to sharpen positioning, accelerate growth, and build enterprise value.

Our team is made up of experienced operators who have led marketing inside fintech, payments, and digital-first organizations. We bring strategic clarity, executive-level thinking, and hands-on execution when it matters most.

+

1000

Projects Completed

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50

Products and Brands Launched

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40

Marketing and Creative Awards

Built for moments
when marketing
has to matter

We work as an extension of your team—from market positioning through hands-on execution—to turn complex ideas into compelling brands, clear stories, engaging experiences, and measurable growth.

Build Your Brand

Design Better Experiences

Clarify Your Messaging

Create Demand

Equip Your Teams for Growth

Great brands don’t just happen—they’re etched.

Let's make your mark!

How we transform a business
from the inside

Embedded, Not Outsourced

We’re part of your leadership team, aligning strategy, execution, and decision-making with the business—not from the sidelines.

Built for Growth

Helping fintech and payments companies define their position, launch products, and accelerate growth.

Smarter Economics

Executive marketing capabilities without the fixed costs, hiring delays, and overhead of building an internal department.

Executive-Level Expertise

Senior marketing leadership backed by specialists across payment strategy, brand, product marketing, digital, and growth.

The leaders behind etch

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Mary Anne Keegan

Founder & Chief Marketing Officer
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Andrew Higdon

Chief Design Officer
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Erica Keegan

Growth Marketing Associate
WHAT TO EXPECT

"Whether you’re launching a new product, scaling across markets, or refining your positioning for growth — Etch brings the strategy, creativity, and execution 
to help you stand out in 
a fast-moving landscape."

Mary Anne Keegan
Founder of Etch

Recognized for our work. Trusted for how we lead.

TRUSTED BY OUR CLIENTS

"We are thrilled to be partnering with you and honored to have you serving as the de facto CMO for us. What you and your team have built for us in Phase 1 has been exceptional, full stop."

AWARD WINNING WORK

40+

Creative, digital and communications work recognized by leading industry awards.

RECOGNIZED BY THE INDUSTRY

30 Most Influential
Fintech Marketers

Senior fintech marketing leadership recognized among the industry’s most influential.

2022
TRUSTED BY OUR CLIENTS

“Thank you so much for the work on our investor materials. The methodical thought you've put behind it really shows, and it's clearly great quality product."

Got questions? 
We’ve got answers

What does Etch Advisors do?
How is Etch different from a traditional marketing agency?
What types of companies do you work with?
What engagement options do you offer?
When is the right time to bring in Etch Advisors?
How do we get started?

Innovative Solutions for bold brands

Looking to elevate your brand? We craft immersive experiences that captivate, engage, and
make your business unforgettable in every interaction.

Make Your Mark
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