Make your audience understand why your company matters.
Etch Advisors provides embedded strategic marketing for fintech, payments, and financial services companies navigating growth, change, and pivotal business moments.
Creativity
Innovation
Strategy
Senior Marketing Leadership—without the cost or complexity of building it internally
We partner with founders, CEOs, boards, and executive teams to sharpen positioning, accelerate growth, and build enterprise value.
Our team is made up of experienced operators who have led marketing inside fintech, payments, and digital-first organizations. We bring strategic clarity, executive-level thinking, and hands-on execution when it matters most.
+
1000
Projects Completed
+
50
Products and Brands Launched
+
40
Marketing and Creative Awards
Built for moments
when marketing
has to matter
We work as an extension of your team—from market positioning through hands-on execution—to turn complex ideas into compelling brands, clear stories, engaging experiences, and measurable growth.
Build Your Brand
Design Better Experiences
Clarify Your Messaging
Create Demand
Equip Your Teams for Growth
Great brands don’t just happen—they’re etched.
Let's make your mark!
How we transform a business
from the inside
The leaders behind etch

Mary Anne Keegan

Andrew Higdon

Erica Keegan
"Whether you’re launching a new product, scaling across markets, or refining your positioning for growth — Etch brings the strategy, creativity, and execution to help you stand out in a fast-moving landscape."
Recognized for our work. Trusted for how we lead.
"We are thrilled to be partnering with you and honored to have you serving as the de facto CMO for us. What you and your team have built for us in Phase 1 has been exceptional, full stop."
40+
Creative, digital and communications work recognized by leading industry awards.
30 Most Influential
Fintech Marketers
Senior fintech marketing leadership recognized among the industry’s most influential.
“Thank you so much for the work on our investor materials. The methodical thought you've put behind it really shows, and it's clearly great quality product."
Got questions?
We’ve got answers
Innovative Solutions for bold brands
Looking to elevate your brand? We craft immersive experiences that captivate, engage, and
make your business unforgettable in every interaction.




